In advertising, making a great and lasting first impression is crucial. Vehicle branding, including car wrapping, is an effective way of advertising a business or brand while on the move as it allows for exposure while out on the road. Having your own branded vehicle out and about, will ensure that everyone notices your brand while driving or in traffic. If you have more than one company vehicle, then you can have a range of advertisements – ensuring that you are reaching a wide audience.
Vehicle signage is a powerful marketing tool and will ensure that thousands of motorists take notice of your brand, daily. One of the reasons that car wrapping is such an effective way of advertising, is because it is non-aggressive. Advertisements and branding on vehicles grab your attention, without you even noticing. Therefore, it does not disturb you and most customers respond a lot better to this advertising approach.
Since motorists have only seconds to take in the entire message of your vehicle’s signage, it is important that the advertisement is attention grabbing, easy to understand and contains minimal reading material. Bright colours, comic images and smart captions are the most effective way to ensure that you grab your fellow motorists’ attention.
Studies have shown that vehicle branding as an advertising medium is more effective than radio ads, direct mails, and even billboards. Apart from this, it is also an affordable marketing strategy.
At SA Safe Signs & Plates, we are able to design and supply digital and vinyl branding for company vehicles, as well as magnetic and taxi signs. Aside from our vehicle signage, we also supply full wraps and contravision for vehicle windows. Gain maximum exposure for your business, today! Contact us to discuss your requirements.
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